If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis.
However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app. This could be a category that tablets will continue to control in years to come.
While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location.
This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well.
As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses. In many ways, this graph mirrors what we saw previously.
As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share. Mobile apps are part of our daily lives.
Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward. This is encouraging for anyone who has a mobile app or plans to build one. So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective. Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code.
What metrics are you tracking to measure the usage statistics for your mobile app? Sign in. Users need to download your app. Users need to use your app. The Apple App Store has 1.
There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month. Global Downloads People all over the world are using smartphones and tablets. Free vs. The above graph is based on a research from Statista as of September Google Play vs. App Store Downloads There are to places where the overwhelming majority of mobile users are downloading apps.
I expect to see these trends continue in Most Popular App Store Categories In order for your app to be successful, you need to understand what consumers want. The gaming category dominates the App Store. Why is this happening? Tools — Mobile App Retention and Churn As you just learned, app usage is not guaranteed after a download. What does this mean for you and your app? Mobile App Usage by Age Technology usage varies by generation. Mobile App Usage by Device Not all mobile usage is created equally.
Smartphone App Usage Digital content can be consumed from so many devices. Smartphones vs. Tablet Usage While tablets may not be as popular as smartphones, they are used for specific purposes. Mobile App Usage by Country Like nearly everything else, behavior changes by location. Apple vs. Google Play iOS vs. Android Downloads Worldwide Android dominates the global market share. Conclusion Mobile apps are part of our daily lives. Without the right mobile marketing strategy, chances are your app will flop and be forever invisible in the app stores.
There are over 5 million apps on the app stores right now. And many more million app searches. Optimizing your app for what people are searching for is one of the best ways to improve your online presence.
App store optimization ASO for short is one of the best ways to put your app in front of app users. The basis of ASO is related to the main keyword or keywords of the app. It requires finding out what users are searching for and then targeting those specific keywords in your app page content to both increase its visibility and encourage users to download it.
Take a look at Calm, one of our past clients. The app helps users meditate, reduce stress and sleep better. They realized what people search for and named their entire app accordingly. Make sure that your keywords are present in the:. Your URL also needs the main keyword integrated. Because of this, focus more on Google Play. You have characters where you can integrate all of the keywords you want to rank for. The average user takes seconds to decide whether they want to download your app.
Creatives can refer to your app icon, app store screenshots or app preview video. They work by running tests of each creative set to segmented groups of your audience and then gathering data on which performed the best.
Not everyone speaks English, and the app store knows that. Creating localized versions of your app will boost your mobile app installs significantly. Delivering content and creatives in the language of your target audience, and tweaking messages based on local behaviors and trends will prove itself as effective. If you want to do a little more research on how localizing your app can impact your results, you can use multiple ASO tools to find exact search volumes.
Especially when, in certain niches, the position can be influenced by burst campaigns , for example. Pushing your entire marketing budget into ads without having a relevant strategy is not good either. A good mobile marketing strategy can help you hit your key performance indexes KPIs in the most cost-effective ways, generating the highest return on investment ROI for your business.
Incorporate an app competitor analysis into your mobile marketing campaign strategy to ensure the most conversions and general success based off your competitors successes and downfalls. So, what are good strategies to get more app installs and how to combine campaigns? Just like you should prioritize ASO for your app, you should also prioritize search engine optimization SEO when launching and maintaining your website.
The SEO orientation should revolve around the content on your app store page and more. Social Media is one of the most important traffic sources to focus on. Being present on social channels is one of the best ways to increase app installs and keep in constant contact with your users.
The best social media channels for your brand depend on your target userbase. You can find out more about which platform is best here. Make sure to share creative, relevant content and engage with your users. Take, for example, our past client Calm. The app revolves around meditation and wellness. They create viral video content that helps people calm themselves in less than 60 seconds. This type of content represents the functionality of the app and gets a ton of organic shares by providing great value to users.
Contests are a great way to increase downloads. You can give away features inside your app, for example. Keep them happy and solve all their issues in order to avoid high churn rates. Running social media ads as part of a burst campaign, remarketing campaign or brand awareness campaign can lead to a huge surge in app downloads.
While some people tend to disregard emails in the app marketing industry, we can safely say that emails do increase mobile app installs. If you have yet to launch your app, make sure to create a landing page and start building your email address database.
Step 4 Measure your ads and learn from your results. Learn more about measuring your app ads. Measurement Foundations. Personalized Plan Get marketing guidance tailored to your goals.
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